Founder of HWCM

Monday, May 25, 2009

Custom Datsun Bluebird 510, Swap Meet Car


Remark: Specially custom for the Hot Wheels Swap Meet event on 30/5
Build No.: 1 of 1

1 more pictures after the jump


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Saturday, May 23, 2009

GfK Asia Releases First Ever Malaysian Contact Lens Industry Retail Measurement

Malaysian Consumers Retail Contact Lens sales exceed 500,000 boxes from Dec08 till Feb09

Singapore—GfK Asia is pleased to release its first ever Malaysia contact lens retail measurement for the optical industry today in line with the 14th MAPO (Malaysian Association of Practicing Opticians) Fair 2009. According to our recent survey in Malaysia, 25% of consumers visit an optical store to buy contact lens. This is close to the Asian average of 28%. “Despite the current financial crisis, there is a steady demand for contact lenses in Malaysia and we see a lot of potential for this industry to grow in the coming years” quoted Jennifer Chan, GfK Malaysia General Manager. “70% of customers who visit optical shops in Malaysia are adults exemplifying more spending power, while other Asian countries only average 57% of adults. This clearly shows that the Malaysia Contact Lens market is less reliant on children and students. ” added Jennifer.

Strong presence of multinational brands is felt in Malaysia and collectively, they take up about 90% of the contact lens market. Currently the optics market has more than 2,000 optical shops across the West Coast of Malaysia accounting for about 80% of the Contact Lens sales. “Malaysia optics business is still fairly simple in competition. If you compare Malaysia with Taiwan where population level is about the same, Taiwan has more than 4,000 shops. The competition there is more intensive. Good distribution strategy with consistent channel efforts should enable contact lens players to do well anchoring their position as the market grows in the future.” commented Stanley Kee, GfK Asia Commercial Director.

Within the disposal range of contact lens, monthly’s wear type contributes 66% of value sales with dailies contribution taking another 17% while the rest occupies 17%, showing very simple market structure. “While the market is simple, Malaysian consumers is also price sensitive with more than 60% of market purchase value per box falls between the price ranges of RM50 – RM100. The average price of each box of disposable contact lenses purchased over the last 3 months is RM65” says Jennifer.

Other than contact lens; spectacles lens and frames play a very critical part of the total Optics Industry. GfK Malaysia recent survey revealed that more than 30% of consumers visiting Optical stores are shopping for spectacles. The survey shows major spectacle lens brands well received by local Malaysians included brands such as Hoya, Essilor and Carl Zeiss.

GfK Malaysia will begin to track spectacles lens and other optical products imminently to provide the industry with a more complete view of the market in the near future. These much needed studies currently do not exist in the industry and GfK Malaysia will help meet the industry needs.

With Malaysia Optics Industry measurement now in place, GfK Asia is well on track to offer clients a regional perspective of the optics industry in Asia. Existing measurements in place now include Japan, China, Korea, Taiwan, Hong Kong & Singapore.

About GfK Asia Pte Ltd
GfK Asia Pte Ltd (GfK Asia), part of the global GfK Group, is a leading research company with over 20 years experience in providing reliable Asian retail and technology market data. Our analysts track a broad range of consumer technology markets, including: consumer electronics, telecommunications, IT, household electrical appliances (large and small), optics, entertainment, gaming as well as digital imaging. GfK Asia covers more than 55 product groups and over 350,000 models, collecting monthly data from over 6,000 specialist / independent shops as well as over 170 organized retailers with approximately 15,000 outlets. This disciplined methodology, together with tight field operational control in every country, allows GfK Asia to produce high quality reports containing reliable information that our clients can use with confidence.

Based in Singapore, with other offices in India and Japan, GfK Asia offers extensive coverage of the following countries: China, Singapore, Malaysia, Thailand, Indonesia, Korea, Taiwan, Hong Kong, Vietnam, and Australia. For further information please visit our website: www.gfkrt.com

The GfK Group
The GfK Group is the No. 4 market research organization worldwide. Its activities cover the three business sectors of Custom Research, Retail and Technology and Media. In financial year 2008, the GfK Group achieved sales of 1,220.4 million Euros. The Group has 120 companies operating in more than 100 countries. Of a total of approximately 10,000 employees (as at December 31, 2008) more than 80% are based outside Germany. For further information, visit our website: www.gfk.com

Editors Notes:
- GfK Asia currently tracks contact lens market in China (3 cities: Beijing, Shanghai and Guangzhou), Korea (5 Regions: Seoul, Inchon, Kyonggi, Kyongbuk, Kyongnam), Taiwan, Hong Kong, Singapore and Malaysia
- In November 07 GfK Group took over the optics panel from The Nielsen Company in Japan. This acquisition allows GfK a very strong measurement representation to the world market for Optics industry.
- In January 2009, GfK Group acquired The Nielsen Company’s optics panel in the USA.


GfK Malaysia Contact
GfK Retail and Technology Malaysia Sdn Bhd (Co. No. 404853-M)
(formerly known as GfK Marketing Services (Malaysia) Sdn Bhd)
Suite 16.02, Level 16,
Centrepoint South
The Boulecard, Mid Valley City
Lingkaran Syed Putra
59200 Kuala Lumpur
Tel: +603-2289-0388

Alvin Chia (alvin.chia@gfk.com)
Sunny Lui (sunny.lui@gfk.com)


从2008年12月到2009年2月,马来西亚隐形眼镜零售超过50万盒

新加坡- 配合2009年第14届MAPO (马来西亚验光师协会)博览会。捷孚凯亚州(GfK Asia) 首次发表马来西亚隐形眼镜市场概况。根据我们在马来西亚的最新调查,25% 的消费者去眼镜行是选购隐形眼镜, 这数据相当接近与亚洲平均的28%。

GfK 马来西亚总经理- Jennifer Chan 透露,尽管面对目前的金融危机,马来西亚隐形眼镜的需求仍平稳成长。我们预期在未来 这行会有更大的成长潜能。相较於亚洲各国,平均只有57%的成人去眼镜行购买隐形眼镜,马来西亚则70%的成人。 这显示马来西亚的隐形眼镜市场不太依赖孩童和学生,而是拥有较好经济能力的成人。

跨国性的品牌在马来西亚拥有较高的知名度,占了九成隐形眼镜市场。目前马来半岛西岸有超过2000家眼镜行,占总销售市场的八成,对于拥有同样人口的台湾而言,在台湾有4000多家的眼镜行,同行的竞争更为激烈而马来西亚的眼镜业则平稳竞争。

GfK亚洲商务总监 Stanley Kee 认为,好的行销策略和一贯的努力可使眼镜业在未来成长的市场站稳一席之地。

抛弃式隐形眼镜显示非常简单的市场结构,月抛占总销售额的占66%,日抛 占17%, 其他17%。

虽然马来西亚市场结构简单,但消费者对价格频为敏感, 超过六成的消费者购买每盒价值RM50-100 的抛弃式隐形眼镜,过去三个月每盒的平均价为RM65.

除了隐形眼镜外,镜片和框架在眼镜行扮演非常关键角色。GfK 最近调查透露,超过三成的消费者会去眼镜行选购眼镜,调查显示主要的名牌镜片如, Hoya, Essilor 和Carl Zeiss 相当受马来西亚人欢迎。

GfK 马来西亚会开始更深入的调查眼镜业的相关产品如,镜片,镜框以提供更全面的行业报告。目前眼镜行业并没有这样的研究。GfK 马来西亚会提供这类研究报告以满足眼镜业者需求。

目前已发表的眼镜业概况包括,日本,中国,韩国,台湾,香港,新加坡加上马来西亚据能力为客户提供眼镜业在亚洲区域性的展望。

关于 GfK Asia Pte. Ltd.
拥有超过20年经验的 GfK (Asia), 附属GfK 环球集团,是一家卓越的市场研究调查公司,主要提供亚洲零售和科技市场资料。我们的分析研究范围涵盖大幅度消费者科技市场。其中包括消费者电器产品,电讯,科技资汛,大小型家电,光学产品, 娱乐,游戏和数码影像。GfK 亚洲研究超过55类产品和35万个型号。每月从六千多名专业人士或独立商家处领取资料。当中也包括拥有约1万5千个销售渠道的170个零售业团体。这些有系统的方法和各国之间全方位的严厉掌控使GfK 亚洲可以提供高素质和可靠资料的报告,让客户安心使用。总行设於新加坡,分行在印度和日本, GfK 亚洲业务概括以下各国:中国,新加坡,马来西亚,泰国,印尼,韩国,台湾,香港,越南和澳洲。请游览我们的网站 www.gfkrt.com,以获取更详细的资料。

GfK 集团
GfK 集团目前是全球第四大行销研究顾问公司,其行销研究范围涵盖三大事业体,分别为专案调查,零售销量调查以及媒体。GfK集团2008财政年度营业额达12亿两千零40万欧元(1,220.4mil)目前GfK集团於全球共设有120间分公司,分布在於120个以上的国家。截至2008年12月31日,雇员人数约1万人,当中德国境外占了八成,若虚更多详细资料,请联络至Gfk网站:www.gfk.com.

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Monday, May 18, 2009

Custom Ferrari 250 GTO, Swap Meet Car


Remark: Specially custom for the Hot Wheels Swap Meet event on 30/5
Build No.: 1 of 1

1 more pictures after the jump.


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Saturday, May 16, 2009

GfK Asia to provide New View on the Tyre Industry pioneering South East Asia with Malaysia

GfK Malaysia’s survey shows 17,800 spare parts shop, garages and tyre specialists serving the pool of more than 12 million motorcycles, passenger and commercial vehicles

Singapore—GfK Asia is expanding its industry sector coverage into automotive; and in South East Asia developments, Malaysia will pioneer its launch. GfK Malaysia will launch its first passenger car tyre retail tracking report in June 09 and hope to expand further to engine oil and other replacement parts in the future.

GfK Asia Commercial Director, Stanley Kee said “In Europe, we have been tracking automotive since the 1980s and within the automotive sector, Tyre is one key focus. About 50% of the world rubber supply is traded via Singapore and recently the International Rubber Study Group (IRSG) has moved its office from London to Singapore. South East Asia key countries such as Malaysia, Thailand and Indonesia contributes as high as 70% of the world rubber supply for tyres, confirms the importance of this region to the world of rubber supply. Malaysia is a crucial and domineering country in the tyre trade, and after its launch we plan to roll out Indonesia, Vietnam, Thailand and Korea on top of China, as our initial phase of the automotive business. The second phase would include countries Philippines, Singapore and Taiwan.”

GfK Malaysia sees the region split of spare parts shop, garages and tyre specialists excluding car brands service centers concentrating 37% in the Central Region, 26% in the North, 23% in the South, 8% on the East Coast and 7% in East Malaysia. The ratio of 674 automotive vehicles to one spare parts shop, garages or tyre specialists, in Malaysia presently indicates good business opportunity but not without steep competition in today’s competitive world. GfK Malaysia General Manager, Jennifer Chan said “The automotive retail landscape is changing in Malaysia. Retail workshops and garages are now becoming more sophisticated in deciding product mix of stock to be in line with the demand trend. Gone are the days of high stock due to poor inventory control.”

In the Central Region where GfK Malaysia will kick start its measurement of the tyre market, 91% of the spare parts, garages and tyre specialists are independently owned, dictates the logistics distribution challenge for any tyre player to win the competition ground. Local brand does have a foot hold in the Malaysia market ; within top five brands of tyres carried in the Central Region retail front, four are global and one, local. “Our survey shows that when buying tyres for replacement, consumer ranks good value for money as number one, ahead of brand selection followed by comfort of drive being third. This reflects the local and global economic sentiments and general consumers’ cautiousness being pragmatic in spending” added Ms Chan.

About GfK Asia Pte Ltd
GfK Asia Pte Ltd (GfK Asia), part of the global GfK Group, is a leading research company with over 20 years experience in providing reliable Asian retail and technology market data. Our analysts track a broad range of consumer technology markets, including: consumer electronics, telecommunications, IT, household electrical appliances (large and small), optics, entertainment, automotive, gaming as well as digital imaging. GfK Asia covers more than 55 product groups and over 350,000 models, collecting monthly data from over 6,000 specialist / independent shops as well as over 170 organized retailers with approximately 15,000 outlets. This disciplined methodology, together with tight field operational control in every country, allows GfK Asia to produce high quality reports containing reliable information that our clients can use with confidence. Based in Singapore, with other offices in India and Japan, GfK Asia offers extensive coverage of the following countries: China, Singapore, Malaysia, Thailand, Indonesia, Korea, Taiwan, Hong Kong, Vietnam, and Australia. For further information please visit our website: www.gfkrt.com

The GfK Group
The GfK Group is the No. 4 market research organization worldwide. Its activities cover the three business sectors of Custom Research, Retail and Technology and Media. In financial year 2008, the GfK Group achieved sales of 1,220.4 million Euros. The Group has 120 companies operating in more than 100 countries. Of a total of approximately 10,000 employees (as at December 31, 2008) more than 80% are based outside Germany. For further information, visit our website: www.gfk.com

GfK 马来西亚研究调查显示,17,800 (一万七千八百)家汽车零件,维修和轮胎专卖店分享超过一千两百万电单车和商用车的市场。

新加坡讯-马来西亚是东南亚众国之首,成为GfK亚洲拓展其行业版图至汽车业的国家。GfK 马来西亚将在09年6月发表马来西亚汽车轮胎零售业的研究报告,并且希望在不久的将来延伸至引擎和替换零件。

GfK 亚洲商业总监Stanley Kee披露:我们在1980年代就开始在欧洲调查汽车行业。其中轮胎是研究重点。世界上超过50%的橡胶供应是须在新加坡进行交易,而最近,国际橡胶研究组织 (IRSG) 的办公室更从伦敦迁至新加坡。 马来西亚,泰国,印尼这几个主要的东南亚国家更提供超过世界橡胶供需的七成。证明了这些区域对世界橡胶供应的重要性. 马来西亚主导了世界轮胎业。继马来西亚之后,我们计划将下一波调查研究版图扩展至印尼,越南,泰国,韩国和中国。第二阶段会包括菲立宾,新加坡和台湾。

GfK马来西亚研究显示,除了属汽车品牌的服务中心,自家的维修中心,马来西亚汽车零件,维修和轮胎专卖店的分布如下:37%集中在中部,23%北部,23%南部,8%在半岛东岸,7%在东马。比例显示每家零件,维修或轮胎专家瓜分约674车辆的汽车市场。在这竞争激烈的现今世界,马国显露了巨大的商机。GfK 马来西亚总经理Jennifer Chan说:目前马来西亚汽车零售业版图在改变,零售和维修中心也得以更成熟的手法兼提供多种不同类产品以应不同的需求。以往因不良的存货管理导致高额存货已不复见。

GfK 马来西亚对轮胎业的研究将从中部地区开始。当中91%的零件,维修轮胎专卖店是私人拥有的。由此可见,任何商家若想争取一席之地,物流分布将是一大挑战。此外,本地品牌在马来西亚的市场也有一定的占有率。以中部地区而言,主要5个品牌中,其中四个是国际品牌,而另一个则是本地品牌。Ms Chan也透露,调查显示当消费者购买轮胎时,主要考量包括∶物有所值,接着是品牌而后是驾驶舒适。因此,她 认为这反映了消费者在经济萧条的情况下,仍然以务实为主。

关于 GfK Asia Pte. Ltd.
拥有超过20年经验的 GfK (Asia), 附属GfK 环球集团,是一家卓越的市场研究调查公司,主要提供亚洲零售和科技市场资料。我们的分析研究范围涵盖大幅度消费者科技市场。其中包括消费者电器产品,电讯,科技资汛,大小型家电,光学产品, 娱乐,游戏和数码影像。GfK 亚洲研究超过55类产品和35万个型号。每月从六千多名专业人士或独立商家处领取资料。当中也包括拥有约1万5千个销售渠道的170个零售业团体。这些有系统的方法和各国之间全方位的严厉掌控使GfK 亚洲可以提供高素质和可靠资料的报告,让客户安心使用。总行设於新加坡,分行在印度和日本, GfK 亚洲业务概括以下各国:中国,新加坡,马来西亚,泰国,印尼,韩国,台湾,香港,越南和澳洲。请游览我们的网站 www.gfkrt.com,以获取更详细的资料。

GfK 集团
GfK 集团目前是全球第四大行销研究顾问公司,其行销研究范围涵盖三大事业体,分别为专案调查,零售销量调查以及媒体。GfK集团2008财政年度营业额达12亿两千零40万欧元(1,220.4mil)目前GfK集团於全球共设有120间分公司,分布在於120个以上的国家。截至2008年12月31日,雇员人数约1万人,当中德国境外占了八成,若虚更多详细资料,请联络至Gfk网站:www.gfk.com.

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Wednesday, May 13, 2009

First Official Hot Wheels Swap Meet


Dear Hot Wheels collectors,

For the 1st time with joint efforts between HWCM and Mattel SEA on Official Hot Wheels Swap Meet.

If you didn't know there is such event coming, please see the event details below.

Date: 30 May 2009
Time: 10AM ~ 6PM
Venue: Central Park, 1 Utama Shopping Center (Opposite 1 Utama New Wing)

Besides the Hot Wheels Swap Meet, there will be other activities like slide show, collection show cases, demonstration, and etc.

We (HWCM) will be there to assist on the event, to make the event more successful, 200 goodies bags will be given away with Hot Wheels cars inside. T-Hunt inside If you are the lucky one.

Please bring as many Hot Wheels to swap with other collectors, admission is free.

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Tuesday, May 12, 2009

Custom VW Beetle, Swap Meet Car


Remark: Specially custom for the Hot Wheels Swap Meet event on 30/5
Build No.: 1 of 1

2 more pictures after the jump



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Monday, May 11, 2009

Customizing Hot Wheels, How Far Can You Go?


Hello customizers, see the customized Hot Wheels done by the experts. I'm quite confident I going to see the similar custom from Malaysian one day soon.

2 more pictures after the jump. YeoCP



Pictures courtesy of HWC

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Friday, May 8, 2009

FR for Week 19


Some restocked as reported by member Kurz in Kepong Carrefour. It is mixture of new and old wave (including 2007 assortments).

Mattel changed the wave assortments to mix half-half new and old models. Appreciate the movement, otherwise no 09 cards until today.


Checklist for this wave:
2008 FE Ferrari, 288 GTO - Copper
2009 Dream Garage, Lamborghini Murciélago - Green
2009 Dream Garage, Nissan Skyline GT-R R32 - Brown
2009 HW City Works, Ice Cream Truck - Blue
2009 Dream Garage, 2006 Dodge Viper - Grey
2009 Dream Garage, Ferrari F430 Spider - White
2009 HW City Works, Surfin' School Bus - Silver
2009 Heat Fleet, Custom Volkswagen Beetle - Brown
2009 HW Racing, Cabbin' Fever - Red
2009 HW Premiere, Ferrari 250 GTO - Black
2009 HW Premiere, La Fasta - Yellow

Pictures and information courtesy of Kurz, thanks for sharing.

Do checkout other field reports filed below, sometime may surprice you. YeoCP

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Thursday, May 7, 2009

Hot Wheels April Release, Long Waiting Ahead


While we waiting to see the 1st colour locally in Malaysia, Mattel already issue the 2nd and 3rd colours of the variation. Collecting Hot Wheels also train your patient.

More pictures after the jump. YeoCP









Pictures courtesy of HWC.

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Wednesday, May 6, 2009

FR: 2009-05-06 MV


Colour Shifters restocked in Carrefour, if you haven't got your 2nd colour Evo X, please quickly go there, 3 left on rack.

By the way, Carrefour just got the bigger rack, more Hot Wheels can stuff in to the rack, now just being empty.

Do visit Toys R' Us, last year promo pack selling for RM17.50 after 30% discount. Still found Red Evo and R8 second variance in the package.

RM17.50 for 5 Hot Wheels, cheap cheap!

That all for today. YeoCP


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Shell Ferrari Promotion Ending


Last 5 days before the Shell Ferrari promotion end on 11th May. Have you completed your set together with the garage?

From my observation, most of the Shell station still have plenty of stocks, perhaps the market response will not disappointing Shell before we can expect the other new promotion next year.

For me, still looking for the 360 GTC to complete my 3rd set. Have been "pumping" hard to collect 21 of them, anyway 5 days to go, finger crossed. YeoCP//

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Tuesday, May 5, 2009

Fastlane Fight Back


It is not hard to figure out why Fastlane (or realtoy) changed their packaging, it is really a head on to the latest 2009 Hot Wheels movement.

Not just that, the selling price for the new packaging is 1 ringgit cheaper, RM5.50. That even cheaper before Hot Wheels price increament.

The Rival
Mattel will need to educate non Hot Wheels collectors about the differences on their product vs rival. To parents or children, both may looked the same, but parents may pick the red package because of their price. You never know.

Top Portion
A Celica looked car on every cards, this is to cut production cost on art works compared to Hot Wheels packaging.


Packaging Back
Mentioned Fastlane is OEM from Realtoy International. They have more castings on Audi, BMW, Ford, Honda, Mazda, Mercedes-Benz, Nissan, Porsche, Subaru, Toyota and Volkwagen.


The Real Fight Back
Realtoy produced production cars (real cars) and they do have quite numbers of Japanese and European models. That aren't what collectors are collecting for? VWs, Hondas...

The only thing they need to do is to create a chase car series, similar to Hot Wheels, Segments series, First Edition and Super T-Hunts (with rubber wheels) will definately boost their collectors base.

Fastlane Marketing Department, think about it! YeoCP//

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Monday, May 4, 2009

Hot Wheels Classics: Series 5


5th year of Hot Wheels Classics series, still remember my 1st purchase in Malaysia was at Mattel warehouse sale some time back. The Classics were never in Malaysia ever, and this will not for this year too.

For series 5, Mattel picked some of the best-known muscle cars, hot rods, and Hot Wheels originals from the past 4 decades as well as 16 brand new models.


Bottom Line
A notable model for Malaysian will be the 2001 Mini Cooper, see picture below. Franky, if these in Malaysia, only and the only model can sell will be the Mini too. Too bad, American Classics, too foreign to us.



Full Classics 5 Castings
'29 Ford Pickup [N6945] (New tool!)
'47 Chevy® Fleetline™ [N6954]
'58 Edsel [N6933] (New tool!)
'59 Cadillac® Funny Car [N6938] (New tool!)
'62 Corvette® [N6949] (New tool!)
'65 Pontiac® Bonneville™ [N6936]
'70 HEMI® Challenger [N6951]
'70 Monte Carlo™ [N6934] (New tool!)
'70 Pontiac® GTO® [N6940]
'72 Ford Ranchero [N6960] (New tool!)
2001 Mini Cooper [N6942]
8 Crate® [N6955]
AMC Greased Gremlin [N6943]
Aston Martin DB4 GT Zagato [N6946] (New tool!)
Combat Medic [N6952]
Convoy Custom™ [N6953] (New tool!)
Copper Stopper™ [N6948] (formerly Paddy Wagon)
Custom '56 Ford Truck [N6937]
Custom '66 GTO® Wagon [N6941] (New tool!)
Deco Delivery™ [N6944] (New tool!)
Dune Daddy™ [N6958]
Fish'd & Chip'd™ [N6957]
Hammer Sled® [N6950]
School Busted™ [N6961] (New tool!)
SS™ Express [N6947]
Street Rodder [N6935] (Retool!)
Studa-Beaker [N6959] (New tool!)
Studebaker Avanti [N6939] (New tool!)
Texas Drive 'Em™ [N6956] (New tool!)
Tucker Torpedo [N6932] (New tool!)

Source: HWC

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Saturday, May 2, 2009

Kzone Story is up


The story I wrote for Kzone for Hot Wheels Collecting finally is published in the May 2009 copy.

Still remember the submission was back to March, after revision, it is up on schedule for the May issue in conjunction for the K-Zone 4th Birthday Bash.

What is that? Hot Wheels is invited as one of the partners for the event, see the event details below,

Date: 30 May 2009
Time: 10AM ~ 6PM
Venue: Central Park, 1 Utama Shopping Center (Opposite 1 Utama New Wing)

*** Free Entry! ***

There will be Games, Contest, Treasure Hunts, Shows, Photo Session with Jimmy Neutron and more...

More importantly, 1st 300 registers will have goodies bag contain a Hot Wheels. That will be atlease 4 boxes of Hot Wheels open of the door gift, and you may pick the one with the Treasure Hunt, how about Super?

Please come to the Birthday Bash and see the HWCM Committee Members at the Hot Wheels Booth.

See you there.

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Friday, May 1, 2009

Happy Labourday

Picture from www.lardlad.com

The Blogger is off too.

Happy Labourday to all of you, take a good rest.

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